How many links on a web page is too many

“How many links on a web page is too many?” – I was recently asked this and thought it was worth investigating.

There are two good reasons to keep your web pages links under 100

  1. Usability
    You need to think like a user and how a user takes a page in. Lots of links are confusing and can distract from the main message or where you want the user to go.
    Also you want to make sure that the search engines are going to where you want them to as well.
    Users often dislike link-heavy pages too, so before you go overboard putting a ton of links on a page, ask yourself what the purpose of the page is and whether it works well for the user experience.
  2. Don’t want to look like a link farm – spam.
    Can pages with over 100 links be spam? Yes, especially if those links are hidden way. But pages with lots of links are not automatically considered as spam by Google, though this has been the consensus for some time. It maybe that a search engine will not consider the links as important if there are lots of them – there is a suggestion of “page rank dilution”.

So don’t be tempted to build the “page of pages” and keep the message clear and simple.

While we are at it take a look at how users physicall look at your web page.

It is also always worth building a keyword strategy design before developing your page layout.

If you ever setup a Google Profile then check it now!

The launch of Google Buzz may have exposed you on the internet more than you thought. If you ever have set up a Google Profile account before the launch of Buzz then it may be that your most-emailed Gmail contacts might be automatically made public.

Yes, that’s right: without you ever touching Google Buzz’s privacy settings, the entire world may know who you correspond with.

If in doubt log into your Google account and check you Google Account Settings (top right).

Think about how Google uses synonyms when deciding on keywords.

Google recently stated that over 70% of its search results are affected by the automatic use of synonyms (see here)

This means that you may be using unnecessary keywords on your site to optimise it.  This works both ways – do not take it for granted that certain words are automatically included (especially plurals) and many terms can be ambiguous.

For some idea on how Google is behaving use to find out how Google is using synonyms with your keywords.

If you require more in depth help with keyword usage and placement  please see Community Connections.