Adding PayPal buttons to your WordPress Blog

Adding a PayPal button to your WordPress website is really useful but can be tricky so here is how it is done.

  1. Log into Paypal
  2. go to this link https://www.paypal.com/uk/cgi-bin/webscr?cmd=_button-management
  3. “Create new button” on the right.
  4. Fill in step 1 only
  5. Do NOT customise the button
  6. Click “Create” at the bottom
  7. On the “You are viewing your button code” page select the “Email”  option. Copy that code and use it as the link to the buy option on you page.
What I usually do is add a text box widget somewhere on the site and then do something like this

Code looks like this

<b>Full Price Tickets</b>
<a href=”https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=X7B7W7E5YT324&#8243; target=”_blank”><img alt=”” src=”https://www.paypalobjects.com/en_GB/i/btn/btn_cart_LG.gif&#8221; border=”0″ /></a>
<b>Concession Tickets</b> <a href=”https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=E3PLJF65D58DJ&#8221; target=”_blank”><img alt=”” src=”https://www.paypalobjects.com/en_GB/i/btn/btn_cart_LG.gif&#8221; border=”0″ /></a>

paypalbuttonexample

Best Times to Post on Social Media and an INFOGRAPHIC

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to Instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online:

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today.

Social Exposure and Social Influence – one follows the other

Social Influence is the measure of the actual number of times your business, brand or product etc is mentioned, viewed, talked about, shared or otherwise interacted with across all your social media channels.

The strength of social media is its ability to increase your total exposure, by for fans and followers activity, without you having to do anything. Once a critical mass of followers is reached, they tend to share and talk about a business spontaneously and this increases your exposure every time a new or existing user interacts with your social media.

So what to measure for exposure?

  • Twitter – evaluate the number of impressions generated from your original content – don’t rely on the number of impressions from outside content as that isn’t exclusively your own.
  • Facebook – take a look at your total reach – this is total reach includes friends of friends and news feed items that show up on the site of friends from your followers.
  • YouTube – track your total channel views.
  • LinkedIn – track the number of times your business has been searched for or displayed

You can’t have influence without exposure and influence is stronger than exposure

When starting your social media campaign a small business has to first focus upon exposure and then look at influence. Influence may be via advocates, other business or even the entire industry. Followers and fans that interact with your business via influence are more likely to buy, share and build a long lasting relationship than those that simply sought you out via exposure alone.

So what to measure for influence?

  • Twitter – examine the monthly number of followers and the followers of those that retweet posts.
  • Facebook – examine the total number of fans and friends of those that engage with your page after having been previously exposed.
  • Google + – examine the total number of followers as well as Followers of those that +1.
  • YouTube – measure the number of channel subscribers and number of embedded videos.
  • LinkedIn – measure the total number of connections and total number of group users.

What to quote when your boss asks “Why do we need Social Media”

Just throw some hard hitting statistics at them 2012 Social Media Marketing Industry Report.

  1. 94% of all companies who take marketing seriously use social media as part of their marketing strategy;
  2. of that 90%, 60%  devote a full work day to social media marketing development and maintenance;
  3. of that 90%, 84% noted a gain in their market exposure, while 58 percent of businesses that have used social media marketing for more than three years stated seeing an increase in sales over that period.
  4. 43% of people aged 20-29 spend more than 10 hours a week on social media sites;

Is your company’s CEO still questioning the importance of social media? Then share some of these thoughts with them:

  1. Engaging consumers – As more and more shoppers go on-line to browse and shop it is essential to engaging them on Facebook, Twitter, Google+ and other social media platforms.
  2. According to a recent Forrester Research Inc. report, on-line shoppers in the U.S. are forecast to spend $327 billion by 2016, an increase of 45%.
  3. In 2016, e-retail will account for 9% of total retail sales,
  4. It is essential that you know what people are saying about your business.
  5. Are customers turning to Twitter and Facebook to complaint about your products or services?
  6. Are they taking to social media venues to disperse unfounded rumors about your company?
  7. Is your competition talking about you in ways that do not truly define your company?
  8. A strong social media presence allows your company to be seen as an authority in its particular industry. Consumers are more apt to come to your Facebook and Twitter company pages if you are providing valuable links, authoritative blog posts, informative press releases and more.

Social media is only going one way in the next few years – UP. Wouldn’t you rather be at front of the social media train than running behind chasing tail lights?

Pinterest Hits the top 50 list – is Facebook looking over its shoulder

  1. Pinterest’s revenue per click is higher than Facebook’s
  2. Pinterest’s growth is coming at the expense of Facebook – so it seems.
  3. Pinterest is at the stage of growth that Facebook was at back in 2005
  4. Pinterest has gone ahead and built a much more powerful, intuitive, and appealing way to do e-commerce
  5. Pinterest is just for pinning now but where could Pinterest go next?

Why Facebook Needs To Be Deathly Scared Of Pinterest – Forbes.

 

Why recruiter are following you on LinkedIn?

Have you ever wondered why recruiters will very quickly want to follow you on LinkedIn – well there is a very interesting answer.

I recently came across a concept on LinkedIn called Doorway people who are very active LinkedIn users who are connected to everyone in your business.  If a recruiter manages to connect to you then they have access to all your best staff

Think twice about who you connect to on LinkedIn – why do they want to connect. It may be innocent but…

Beware the Social Media Doorway to Your Best Employees – Forbes.€€

Monitoring your reputation online – using Google Alerts Tips and Tricks

Google Alerts is a fantastic tool for monitoring the vast amount of online content – you can set it up and then just leave it to work on your behalf.

First you need a Google Alert account but then it is part of your Google account – if you look under “More” and then “Even More” it comes under “Specialised Search” (look down the page).

Monitor a name, client, product or competitor

The first thing you will want to do is monitor your name, your company or client’s name, product, or possibly a branded term. Enter the query expression into the “search query” field, leave the result type set to “everything” and then fill out the rest of the form to create an alert.

You will notice that I have put My Product in quotes this means it will look for that expression.

Leave the rest as default and create the alert – so pretty easy to see who is mentioning your product online.

You can extent this to a whole sentence if you are trying to follow plagiarists or very specific content.

Want to be more precise?

You can get more sophisticated then there are a range of tricks available

  • Use minus sign “-“ to ignore context. If you wish to ignore all comments related to “tennis”  then “Murray –tennis” would do it
  • Use minus sign “-“ to ignore websites. If you wish to ignore all comments related to “twitter”  then Murray –site:www.twitter.com  would do it.
  • Look for word variations. If you want to search for variations then “Murray” OR “Murrey” would look for both spellings.
  • You can also use AND expressions so to look for Andy Murray at the Olympics you could do the following “Andy Murray” AND “Olympic”

Watch for links

If you want to keep an eye on back links to your website then in the query box put  link:http://www.myWebsite.com  You can use this to monitor any link – clients, competitors etc.

Keeping it to a specific website

Because Google Alerts is basically running a Google search you can use it to watch just for content within specific websites. This is especially good for targeting competitor sites or specific news sites. In the search query box enter: “I’m looking for” site:http//www.yourMonitorSite.com. 
This technique is also a great way to monitor listings sites – Ebay, Gumtree – if you are looking for specific items when they are posted you get emailed an alert.

Keeping an eye on news

Google has a News section on its main search you can use this in your alert if you want to monitor news specifically – so make sure that you have “news” selected from the “result type” dropdown menu. You can add a location to this query – but this can be a little un-reliable. To do this add word location: (the colon is important) and then the country you want to monitor eg. UK,   India, Canada etc. I find Google tends to be a bit US biased on it News sites.

Google Alerts is a great tool that is much under used, you can have up to 1000 alerts a one time so it should keep you busy.

What is it about Social Media and Small Businesses?

Social has gone mobile in a big way with constant connectivity – via apps, mobile phones, tablets – at home, on the move and in the car.

According to Nielson research, nearly 70% of smartphone owners use their phone while watching television (it’s so annoying); over 50% go to bed with their phone (under the pillow); almost 60% are on the phone while in the presence of friends and family (look at me when you are talking); just under 60% use it while shopping; 47% while commuting and 23% during business meetings or class (give me that phone).
If this isn’t enough the same survey found that 28% of bathroom breaks may involve a mobile device!

Marketing is beginning to blur the lines between advertising and service, relationships and reputation, experience and outcomes as consumers interact with one another and businesses on a constant basis.
Like many disruptive technologies, those business owners that build on this trend and obtain a significant slice of this consumer base will reap long term rewards. Those that hesitate and lag behind may find it more and more difficult to catch up.

Savvy small business owners don’t have to tackle all the complexities of mobile marketing today; it is sufficient to create a compelling site capable of meeting the needs of consumers in today’s platform. One of the benefits of outsourcing your social media marketing is the ability to grow with demand – have a team of experts at a fraction of the cost required to hire a full-time member of staff.

Just remember, the mobile marketing of today is tomorrow’s connected consumer.

Setting up a WordPress website on EasySpace for Plesk Control

There are a couple of tricks you need to know to get it EasySpace and Plesk and WordPress to seamlessly work with each other.

Change your A record on EasySpace to as follows adding in the IP to your Plesk server.

Now add a domain from your Plesk Control Panel but do not tick the “www” box.

The URL for your new website is http://yourwebsite.co.uk – which is how WordPress wants to see it.

Now setup a subdomain for your website (tick Physical Hosting), leave the “www” box un-ticked and make the subdomain “www”.

Lastly upload this (modified) index.html

<html><head>
<meta http-equiv=”Refresh” content=”0; url=http://yourwebsite.co.uk/” />
</head><body>
<p>Please follow <a href=”http://yourwebsite.co.uk/”>link</a&gt;!</p>
</body></html>

As long as the you set the timeout of 0 (zero) seconds it accepted by Google as a 301 permanent redirect and will not affect SEO.

This means that  http://www.yourwebsite.co.uk will also work as  http://yourwebsite.co.uk

Done.