How many links on a web page is too many

“How many links on a web page is too many?” – I was recently asked this and thought it was worth investigating.

There are two good reasons to keep your web pages links under 100

  1. Usability
    You need to think like a user and how a user takes a page in. Lots of links are confusing and can distract from the main message or where you want the user to go.
    Also you want to make sure that the search engines are going to where you want them to as well.
    Users often dislike link-heavy pages too, so before you go overboard putting a ton of links on a page, ask yourself what the purpose of the page is and whether it works well for the user experience.
  2. Don’t want to look like a link farm – spam.
    Can pages with over 100 links be spam? Yes, especially if those links are hidden way. But pages with lots of links are not automatically considered as spam by Google, though this has been the consensus for some time. It maybe that a search engine will not consider the links as important if there are lots of them – there is a suggestion of “page rank dilution”.

So don’t be tempted to build the “page of pages” and keep the message clear and simple.

While we are at it take a look at how users physicall look at your web page.

It is also always worth building a keyword strategy design before developing your page layout.

Organic search engine results can play a direct role in whether or not a paid listing is clicked.

Organic search engine results can play a direct role in whether or not a paid listing is clicked.
Research shows that if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.
On average, the impact of organic listings on paid advertising is 3.5 times stronger than vice-versa, possibly because of the tendency of consumers to trust organic listings more than paid ads.
  • There is a positive association between paid and organic listings increaseing advertisers profits by at least 6%.
  • The positive association is strongest when advertiser-specific keywords are used and weakest when brand-specific and generic keywords are used.
  • Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present simultaneously than when paid search ads are absent.
  • Click-through rates are 5% higher when paid and organic listings are present simultaneously than when only the organic listings are present.
  • Conversion rate increases 12% when paid and organic listings are present simultaneously than when organic listings alone are present.
  • As a whole, on Google, paid search advertising drives up to 54% of total revenue growth for businesses.

So what is the answer?  Businesses need to pay a lot more attention their keyword strategies when implementing a on line strategy.

Community Connections can help design and implement this for you.