Facebook hashtags have little effect on engagement – Social Marketing – BizReport

Hashtags are a powerful discovery tool on Twitter but, according to new research, they have little impact on engagement within the Facebook environment.

Research from social media analytics firm Simply Measured has found that, while 20% of top brands’ Facebook posts now include hashtags, there is no evidence they are influencing engagement. In fact, according to the research, posts with hashtags perform just as well as those without.

Facebook hashtags have little effect on engagement – Social Marketing – BizReport.

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