Now that Facebook has now brought in hashtags they are basically across all social media channels – Twitter, Google+, Pinterest, Tumblr, and Instagram. So there are some tips on how and why to use them in your posts.
Make sure you hashtag is the hashtag you wanted!
Hashtags start with a #, is alphanumeric so no spaces – the tag stops at the first space or punctuation.
- You can have upper and lower cases i.e. #MyBestTag. I think this makes the tag more readable.
- You can use the underscore “_” for spaces i.e. #My_Best_Tag. By using the underscore you are making the tag longer.
Keep your hashtag short
Make it easy for users to remember your hashtag – including the spelling! Stats show that concise hashtags are more effective than long ones especially as you will want to keep them consistent across all channels. With Twitter restricted to 140 characters your hashtags need to be short
Unique hashtag names
You need to differentiate yourself from your competitors. Unless your joining specific conversations avoid general hashtags i.e. #jobs or #hot. These sort of hashtags are too broad to relate conversations directly to your business.
Promote your hashtag
If you have a range of hashtags you use then promote it. You will see broadcasters do this so why shouldn’t you. Add them to your promotional material, website, blog etc.
Associate your hashtag to competitions (you will see this on Instagram all the time), events, feedback, comment etc. Anything that allows people to engage with you one way or another.
Do not clutter your hashtags
There is a lot of discussion on how many hashtags you can use in a post, we recommend no more that 3. The more you use the more confusing it can become and increases the potential of diluting the post.