4 Golden rules to maximize the conversion of your landing pages

These rules apply across the online board when coming from email or social media to your website

  1. Take your reader to a page they would expect to see based on the context of the link. If you don’t have a page to take them to then build one or change the message.
  2. Keep the path to checkout as short and as simple as possible. The longer the path (the more clicks and questions) the less likely user is to complete.
  3. Tell a continuous story so that the user is compelled to move forward. A good story answers questions in a timely fashion, keeps the user engaged and minimises resistance to the final call to action.
  4. Lastly do not be tempted to distract the user with other messages and actions – keep your landing page focused.

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