There are ways you can make the most of your budget on Adwords with minimal affect conversions.
Tip 1 – Content Network
Switch off content network. Adwords are shown not only in searches, but also across the Content Network (i.e those sites that use Google ads) as well. Content network traffic is renowned for poor conversions and too many click thrus. You can save money by simply switching it off. You might want to look at the other channels as well
Tip 2 – Negative Keywords
Make the most of negative keywords. Many people don’t realise that their ads are showing up for all sorts of searches that aren’t even related to their products or services. The obvious one is the use of “Free”. If your service is not free then you are not interested in people searching for “Free” items relating to your ad. Keep a close eye on how your ads are working and spot negative words as you find them. You can do this by running
Tip 3 – Quality Score
Google looks at the page your ad is going to (your landing page) and assigns it a Quality Score. The lower your score the more you will pay per click. So optimise your landing pages – best of all write a special page for the ad this should increase conversions anyway. Y should be able to lower your cost per click and increase your position without spending more.
There is a Google Relevance tool that will tell you how your landing page works for specific keywords
If you would like a free no obligation appraisal of your Adword Campaign please get in touch?