Effectively use Landing Pages

A Landing Page is a web page that a web visitor uses to initially enter your website, this isn’t necessarily your home page. If you are writing an article for the web (to promote your business) then it is essential that you put a link to your website. But think a little further it may well be worth adding a specific page to your site that relates directly to the article you have written with a clear “call to action” – a specific offer, join a mailing list  or urge to call.

Make a little extra effort to make the most of any article you may write it can significantly improve ultimate conversion.

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