All businesses should have short and long term goals for business success. This planning process needs to be reflected in the planning of the organization’s website.
- Why does the website exist?
- What does the organization expect to achieve with the website?
- What are the website goals?
These questions are so often overlooked in planning for the website. The days of only having an online presence are over, website business planning has to be integrated into overall business planning.
It is important to any successful business to correct this mistake to and set website goals to affect the bottom line and justify your investment.
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